The Project
Objective
Meem partnered with British pro tennis player David Lloyd to transform health and leisure in the region. Focused on racquet sports, wellness, and family activities, we crafted a tailored rebranding strategy for the Middle East while preserving the brand’s identity.
Our approach included creating a cohesive brand experience with golf clubs, racquet clubs, spas, and luxury accommodations. We also launched the exclusive 500 Club for discerning clients.
DAVID LLOYD MIDDLE EAST
In leading the rebrand and relaunch, we handled everything from website development to digital collateral and seamless online platforms for sub-brands. Our work included location scouting, feasibility studies, and managing ID design and construction to realize the vision. As brand guardians, we ensure the brand's integrity and support David Lloyd's growth in the region.
The Solution
Objective
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